Sales & Marketing

We develop business unit strategy, market entry strategy and market positioning, evaluating underlying business units business models, including proposed action plans.

Tasks

• New market entry
• Sales force strengthening
• New distribution channels
• Branded and own-label
• Evaluate potential
• Manage CRM deployment

Tools

• External market research
• In-depth customer interviews
  • Find out what customers really want
  • What are the tipping points for selecting between
    different suppliers?
• Internal data
• Opportunity size versus effort

Deliverables

• Quickly identify new trends
• Sharpen a company's offering
• Sales & marketing strategy by segment
• Quick hits
• Sales organisation & resources
• Set-up of account management tools
• Account management team strengthening
  • Objectives
  • KPI’s
  • Training
  • Incentives

Case Studies

• Clarity reorganised the sales force, account managers’ targets & incentive plan, introduced and deployed CRM, built customer service department, developed 3 year strategic plan
• Clarity conducted a European Sales efficiency study, identifying a far more efficient use of resources and set up pricing mode, and CRM Plan. Managed due diligence for potential acquisition.

References